We’re Jos and Jay—two Dads who met while cheering on our kids from the sidelines of their local football matches.

Before long, we found ourselves coaching our (then) 8-year-olds, sharing not only a love of sport but also a deep understanding of what growing, active kids need to thrive.
We’re two dads with four energetic, sport-loving kids aged 7 to 13. With almost 30 years’ combined experience in sports nutrition, we knew how important protein is for recovery and development—but when it came to finding a snack that our kids actually wanted to eat, we hit a wall.
Everything was either full of junk or so bland and boring they’d never go back for a second bite.
We tried everything. Nothing ticked the right boxes. So, we rolled up our sleeves and made our own.
With the home-baked taste and gooey centre our kids loved, and the protein, low-sugar carbs, and clean ingredients we felt good about giving them. Now, our kids reach for them after matches, training, and even just busy school days.
They’re not just a snack—they’re part of our story as parents who care about doing right by our children, and we’re proud to share them with other families who feel the same.
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